Our Mission

The mission of I Am RVA is to foster enthusiasm for bicycling in Richmond by encouraging a sense of community, promoting safety among riders and drivers, and creating pride in the city.  We are a 501c3 Nonprofit Foundation.

We aim to build solidarity and inclusion through a distinctive bike helmet. Our helmet is unique to Richmond, serving as a visually compelling symbol of unity and pride in our city.

I Am RVA seeks to encourage more people in the RVA community to ride their bikes while being safe, being seen, and having fun! Our signature helmets reflect the city and community around us while enhancing cyclist visibility. By keeping helmet distribution exclusive to organizations in the greater Richmond area, our unique helmets will become a unifying symbol the public will associate with our vibrant community.


The History Of I AM RVA

How We Got Started

A simple trip to Austria sparked an idea that will change the cyclist community in Richmond. After seeing the impact that a similar campaign had in another part of the world, we strive to make the same happen in Richmond, VA.

Our Founders

I Am RVA was founded in 2015 by Scott Keel. Over the years we have had wonderful volunteers come and go. Our board members can be found on the team page.

Our First Helmet

Our first chrome helmet was released in 2015 and has been seen all over Richmond. Since the first version, we have strived to improve and innovate. You can view our newest chrome I Am RVA helmet here.

$10K+ Donated

Month after month we work to provide local businesses, charities, and citizens with the resources needed that fall within our grasp. All I Am RVA helmet proceeds are donated to charity.

A Note From The Team...

Non-profits often deal with large challenges that are, sometimes, seemingly impossible. Because of you, together as a community, we have been able to make a true difference in the lives of the people we serve. Many of these people are within the RVA bicycle community that we love dearly.

❤ Volunteer Work

Become Part Of The Cause!

After obtaining 501 C 3 status, I Am RVA contracted with the leading global manufacturer of bicycle helmets, Lazer.

Painstaking research and thought went into creating the perfect helmet design that would not only be visually appealing but provide state-of-the-art safety, durability, and reliability for the consumer. All of the essentials are present, a tough outer shell with impact-absorbing EPS liner, riveted webbing anchors, and plush, sweat absorbent pads that are easy to swap for customizing the fit. A polyurethane coating helps protect the EPS liner from daily wear and tear.